Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked.
Generating over $134 billion in ad revenue, Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.
While reaching your target audience is vitally important in marketing, the most important thing is what you do when you have people’s attention. This is why you need to give your paid campaigns the care and attention they need or find a company to do it for you.
When you find the right balance with PPC and have your ads perfectly optimized, it can bring you an excellent return on investment and become a vital part of your digital marketing weaponry.