A new revolution, Digital Marketing, has become a pioneer for businesses that require a hosting solution.
It has now extended its roots to the biggest platform of all time, YouTube.
YouTube can do a lot for corporations who know how to utilize it effectively and consistently. To do this, it is crucial to understand how YouTube Marketing operates differently than the traditional methods and other social channels. Businesses tend to need a helping hand to broadcast their message to potential clients. Setting up a track, optimizing and editing videos, applying new strategies, monetizing, and advertising are essential aspects of YouTube Marketing.
Why market on YouTube?
Video is the newest sensation right now. It is dominating the world of marketing. With videos ranking high on all social channels, customers are more likely to notice and respond.
YouTube has an enormous and ever-increasing audience from different walks of life. With the right keywords, you can reach the apt person instantly without any added fuss. Currently, only a limited number of firms are involved in YouTube Marketing, providing you ample opportunities to shine.
It is imperative to understand the numbers to advertise efficiently. Here’s what we know through FortuneLord’s Statistics:
- YouTube has more than 2 billion monthly users who watch 3.25 billion hours of video every month.
- 11% are aged 18 to 24.
- 23% are aged 25 to 34.
- 26% are aged 35 to 44
- 16% are aged 45 to 54
- 8% are aged 50 to 64
- 3% are aged 65 and above
- Mobile viewers have a maximum share of screen time.
With these stats, one can effectively create content to reach a fitting audience.
The YouTube Perspective
YouTube works differently than the other social media channels. Facebook, Instagram, and Twitter revolve around creating and sharing content to create awareness, conversations, and socializing.
YouTube primarily focuses on content marketing. It is all about the viewer experience. People most likely use the search bar to look for particular videos or when viewing other relevant content. Approach YouTube as a platform for creation and not socialization.